The Questions Owners Ask Before They Sign
Including the ones most agencies avoid until the third call.
Money
Where Your Money Goes, and Where It Does Not
There is a floor, and it depends on your market. We calculate it from what a booked appointment actually costs in your service area, then tell you the number on the first call before you commit to anything.
We would rather quote a real figure for your market than an average that does not apply to it.
A one-time build fee and a monthly management fee. Both are stated on the first call, before anything else is discussed. Media is paid separately, direct to the platforms.
No. Media is paid direct to the platforms. Percentage-of-spend models reward the agency for spending more of your money and you would be right to distrust them.
Fit and exclusivity
Whether This Is Built For a Firm Like Yours
Enough to hold 25 appointments a month. Four is the practical floor. Fewer than that and the calendar goes unworked, which fails both of us.
It changes cost per appointment, not whether the path works. We will tell you the realistic number for your specific market during the check rather than quoting an average.
We will tell you within one business day and we will not offer you an alternative you did not ask for. If the firm holding it leaves, you will hear from us.
All three, as long as there is a sales bench to work the calendar and a defined local market.
The Practical Details Nobody Puts On a Website
Meta and Google local search. We name them here because vagueness about channel is the thing that burned you last time.
No. Qualified conversations route into whatever your team already uses.
Your team. We do not close for you and we do not want to. We build and run the route up to the point where a qualified person is on your calendar with context attached.
Appointments booked, appointments held, and cost per appointment. Not impressions, not clicks, not inquiry counts.
Nothing Happens That You Did Not Agree To
There is no pitch on the first call. We will tell you if your market is taken, and we will tell you if we do not think this is a fit for your firm.